CSUF BASIC NEEDS SERVICES
ENHANCING STUDENT ENGAGEMENT THROUGH QUALITY
As part of my new role at California State University Fullerton, I had to revamp Basic Needs Services social media presence by creating an array of video campaigns that can be used to spread the word on their initiatives and programs.
Basic Needs Services emphasized the importance of utilizing video media as a means of bridging the communication gap between students and the resources offered to them on campus. The video campaigns had to be informative, but effective in capturing a student's attention. Because of the nature of Basic Needs Services, making the information digestible was at the upmost importance.
As a result, we've produced two video campaigns that featured student faces while presenting the facts in a simple and effective way. This theme continues throughout the several projects I have produced for this department.
SHARE A SWIPE - CAMPAIGN BUILDING FROM START TO FINISH
Share A Swipe is an on-going campaign that encourages students who live on campus to donate guest meal swipes to Basic Needs Services, who would then provide these donated meal swipes to students currently experiencing an unforeseen circumstance.
As previously stated, the goal was to present crucial information to students in a way that is easy to digest, while ensuring that it is visually appealing to retain their attention. These videos were created through Adobe After Effects and averaged about 15-20 hours of work.
The intention was to tell a story while presenting the data to justify the information presented. By presenting the data visually, the hope is that it can impact a student's decision more, as they are able to see how their donation directly affect the campus.
In addition to the video media created for the campaign, it was important to also give the campaign a brand identity. I created logos and campaign flyers for both print and digital use.
Below are some of the graphics made for the Basic Needs Services!
